Mypressi:: A new product that befuddles me

I saw this online today and am not sure what I think about it. It seems like a fad product that could not possibly pull a good shot. Even the idea of it seems incongruent with espresso craft, which is supposed to be about slow, careful extraction of the bean, requiring time, patience, and a little bit of skill. Portable espresso? Really?mypressi

But I’m willing to be shown that this really is a great product. I haven’t seen it in person yet. Check out the clip of this thing “pulling” a shot (and I use the term loosely). Thoughts?