As we have written about in past articles, water is an amazing solvent. Maybe the most amazing solvent. However, it isn't amazing enough to break down a green coffee seed into anything better than grassy tasting water. 

That's why we roast coffee. 

A very, very brief history of food processing

Despite what you may have heard from fear-mongering, minivan-driving PTA board members, processed foods are not inherently evil. They actually may be responsible for homo sapiens developing large brains and evolving from our animal brethren. Sure, sure. There are many types of food processing. But cooking is the earliest and most prevalent form. About 1.8 million years ago, those wonderful half-monkeys threw a Mammoth on a spit and realized that not only did cooking make the food taste better, but also made it easier to eat. 

Fast forward to the 15th century when some Turkish dudes cooked coffee seeds and macerated them in hot water. Modern coffee was born. 

What is coffee roasting? 

Coffee roasting is the process of heating the coffee cherry seeds to augment aroma and flavor and ultimately increase solubility. Why do we keep talking about solubility? Because it is the essential element of coffee brewing. The rate of solubility of compounds in a specific roast is the key to achieving the right extraction through temperature, time and grind size. It is the "unifying theory" of coffee geeks.

In order to get to solubility, this coffee is roasted, typically in a commercial roaster that is, according to Ed Kauffman (head of roasting at Joe Coffee Company) "a cross between a pizza oven and a clothes dryer. It's a big, metal cylindrical machine that turns like a clothes dryer, but it has flames underneath." However, coffee can also be roasted in a popcorn popper or a cast iron pan. Having just returned from the coffee show in Seattle, I would say that the majority of the innovation was occurring in the home or small batch roasting space. 

Below is a coffee tasting wheel. On the right side, you will see a progression of flavor compounds that get developed as the roast progresses from lighter to darker - with light roasts showing more of the acidic qualities (citrus, malic acid, and apple flavors), medium roasts developing nut and chocolate qualities, and then darker roasts eventually turning to carbon. 

Coffee Tasting Wheel

What happens when coffee is roasted? 

These areas of roast profiles occur along a temperature spectrum that will be unique to each of the beans by varietal, region, and altitude. However, all coffee will eventually go through five distinct stages:

  1. Drying or Yellowing: a crucial phase, according to former Water Avenue roaster (and Clive employee) James Holk. "This is the phase that will determine the overall batch time, since it is driven by the initial moisture content of the beans. It basically sets the foundation for all of the other stages, because it will be indicative of how hard or soft, fast or slow your roast is driven into first crack and beyond."
  2. Maillard Reaction: the first "browning" of the coffee. This reaction is the catalyst for the formation of many of the 1,000 volatile chemical compounds (i.e., compounds that are easily evaporated in the air, and therefore contribute to the aroma of coffee) that are created during the coffee roasting process. This process is most closely associated with the aroma of baking bread, as well. Both equally delicious.  
  3. First Crack: while the early roasting phase is all about heat acting upon the coffee bean from the outside in (endothermic), "first crack" is the initial part of the exothermic reactions, where pressure from moisture evaporation and heat has built up inside the bean and begins to break the bean down from the inside out. It is an audible sound, like popcorn popping. However, it usually produces no cracks or explosions like it's buttery brethren. 
  4. Second Crack: while no longer "cool" for mustachioed millennials, darker roasted coffee will sometimes be roasted through a second crack, which is nearing the full breakdown of the coffee.
  5. Carbonization: full breakdown. Fire hazard.  

Roast Levels 

While roasters of yore would roast coffee based on both the sounds and smells of the above phases, today's roasters have to be far more sophisticated in order to produce repeatability between batches. Not only do most commercial roasters come equipped with automation to repeat a specific roast profile, but almost all have a "light" that allows these artisans to specifically measure roast development. 

Below, you will see a chart of coffees from a light roast, all the way through very darkly-roasted. There are lots of potential technologies that will allow roasters to understand these "colors", but the 800-pound gorilla is Agtron. It's a spectrophotometer that measures the relative light absorption of the surface of the roasted bean. Companies like Coffee Review use it in their reviews as a guide to allow consumers to understand what level of roast they prefer, rather than using the word medium-dark, which could encompass a whole range of development levels, depending on the roaster. In fact, they use two Agtron scores, one for the whole roasted bean and one for the ground bean. The combination is often most telling because it can be an indicator of roasting skill and consistency. 

Roast Color Bean Surface Agtron Numbers Common Names Look
Light brown Dry 80-70 Light, Cinnamon light roast
Medium brown Dry 70-50 Medium, American medium brown
Medium-dark Dry to tiny patches of oil 50-40 Full-city, Espresso medium dark
Dark brown Shiny 40-35 French, Espresso dark brown
Very dark brown Very shiny 35-30 Italian, Dark French very dark
Black-brown
Very shiny
30-25 Dark French black brown

Chart courtesy of coffeereview.com

Mistobox, a coffee subscription business, claims that they use an algorithm that can match an individuals taste to a specific score, and send them only those roasts.

In summary - Fire. Robots. Lasers!

What does it mean to me?

As we mentioned above, solubility plays the most crucial role in coffee extraction. As a roast becomes more developed, it becomes more soluble, as the compounds begin breaking down further, allowing them to more quickly bond with the water molecules. Whether this solubility is a good thing or a bad thing depends on the skill of the roaster. Either way, a darker roasted bean will need a lot less time to extract than a lighter roasted choice. So, we recommend dosing down a dark roasted coffee and limiting the extraction time. See our handy chart below. 

Roast extraction chart

Sounds delicious, where do I find it?

Starting next week, we will be offering over 140 coffees on our site. Sorry that we took a break, but we had to gear up to do it really well. Look out for what will undoubtedly be a hilarious notice in your inbox soon. ;)

Adam Raper

Adam Raper
Adam was a Clive customer back in 2014. He loved the experience so much, he invested in the business and now runs all things marketing and customer service. When he isn't writing and ensuring that everyone at Clive keeps their promises, he is at home in Park City, Utah.

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